Allison Raich
Freelance ProducerI have 8+ years of experience producing broadcast, digital, and social campaigns as well as global branding projects, 3D/2D animated films, and miscellaneous creative experiments.
I’m currently collaborating with Coinbase. Prior to that, I worked with Hinge, Google Creative Lab, VMLY&R, &Walsh / Sagmeister & Walsh and McCann NY.
📕 Resume
01
Google Pixel 8, Super Bowl 2024
Guided Frame on the Pixel 8 uses Google AI to make it easier for people with blindness or low vision to capture photos and share daily life. Blind director Adam Morse brought the :60 spot to life for the 2024 Super Bowl along with a Behind the Scenes film on YouTube.
Directed by Adam Morse
02
Google Search
Working with Savanah Leaf at Park Pictures, 8 WNBA players, and a group of 4 real friends on a night out in Chinatown, we brought to life three spots alongside a comprehensive social campaign to highlight all of the new ways you can search in the Google app. The campaign uses the stretchy search bar as a visual motif to show the expansion of search itself.
Directed by Savanah Leaf
03
TED x Countdown
“Countdown” is a global TED-led initiative, to champion and accelerate solutions to the climate crisis in the next 10 years. And &Walsh, created the intro video, branding and global launch advertising materials for the 2021 event.
04
SUPERSHE
The SuperShe Island is a private island just for anyone who identifies as she, tucked away in the Baltic Sea off the coast of Finland. While SuperShe started as an app for women from all around the world to connect, they’ve recently launched the SuperShe Spirits Collection.
Directed by Ashley Armitage
05
Verizon Wireless
Throughout my time at McCann New York, I worked on brand, B2B, and retail campaigns for Verizon Wireless across the broadcast, digital, animation, radio & OOH mediums.
Among these was the brand’s 2019 Super Bowl campaign, short film series, and television documentary, “The Team that Wouldn’t Be Here” which received the following accolades:
#1 most talked about Super Bowl commercial — Twitter Brand Bowl
#1 watched Super Bowl spot — YouTube
#1 overall digital share of voice — AdAge/iSpot
Cannes Silver Lion, Sports: Excellence in Brand Storytelling
Bronze Lion, Talent: Film, Series & Audio
Bronze Lion, Film: Online, Consumer Services
Directed by Peter Berg
Verizon Small Business
In 2021, Verizon held a post-super-bowl Big Concert for Small Business featuring performances by Alicia Keys, Miley Cyrus, Brandi Carlile, Luke Bryan and more. Halfway through the show, the following spot played. We had less than two weeks to concept & produce this piece only using found and pre-recorded footage during COVID-19.
06
Dude, This is Dell Technologies
20 years after the initial “Dude you’re getting a Dell” campaign launched, we brought Steve, “The Dell Dude,” back. In three unique social spots, he’s letting the world know how far Dell has come — from the days of CD burners... to recycling your e-waste and powering space exploration.
Directed by Ben West
07
Laneige
Laneige has spent over 25 years studying Water Science to make each of their hydrating products. For their 2020-2021 #LuminousInside campaign, we created a series of 3D animated videos to illustrate the illuminating hydrating qualities of the Laneige products.
Each video has a unique narrative, but they are all connected by a look and feel that reflects the core brand.
08
BOMBAS
As Bombas grew beyond socks, they needed a more sophisticated brand system that could keep pace with their growing product offerings. At &Walsh, we created a new color, typography and graphic system to bring longevity to the brand using custom shapes, motion principles, art direction, and product systems.
09
MASTERCLASS
In the brand’s first-ever campaign for the “How to Be a Boss” Masterclass —featuring one of the most iconic bosses of all time, Anna Wintour — we developed striking creative imagery that was used in out-of-home, print and digital. Featuring portraits by world-renowned photographer Tyler Mitchell.
10
SUNWINK
Sunwink is an herbal wellness company on a mission to connect people to the power of plants. We developed a launch campaign, “Stick to plants,” reminding us that wellness shouldn’t be complicated, overwhelming or exclusive. I project managed and produced the campaign from the initial concepting phase through pre-production, developing a remote shoot plan during COVID-19.
Directed by Aleksandra Kingo
11
&Walsh Designer Emojis
Have you ever needed an emoji to tell a client they’ve sent “too much feedback” or express how you’re feeling during quarantine? We created a suite of emojis inspired by the unique experiences of those in the design industry and people living through 2020.
Additional clients:
Apple, Apple Music, Beats By Dre, Baboon to the Moon, Bernie Sanders 2020 Campaign, The Riveter, Art Director’s Club, &always, Macy’s, SK-II, FORMAT and more.
🔒 Please email allisonraich@gmail.com with any questions on these projects.